China Brand Research Institute has recently published the Third China Industry representative brand List, and SBS brand got in the charts again. Following the first, and second period, it is the third time for SBS to hold the honor of 'the representative Brand of China Zipper Industry'.

       China industry representative brand has initially been assessed by China Brand Academy, the independent brand research and evaluation organization, since the beginning of 2006. The assessment is independent, open and just, not affected by enterprises or other factors. All the data comes from open channels, such as government departments, industrial associations and annual reports of listed companies. China industry representative brand are brands which can represent the peer industry in China, or brands with power of influence in global fellow industry. One industry assesses one representative brand, which is unique and exclusive. It is not only the highest brand honor for China enterprises, but also the 'national card' to display the China image to the outside world.

Wu Lejin, General Manager of SBS Co., Ltd, pointed out: the competition in the zipper industry is increasingly fierce, but SBS, as the zipper industry leading enterprise, is awarded this landmark honor for many reasons. First, it is due to the high reputation and influence of brand itself. Second, it benefits from the sustained driving of overall action plan, which focuses on 'extending to high end of zipper industry value chain.' The last but not the least is that SBS staff always devote to the improvement of products quality,   service and management. This honor is a significant repay for its all-around brand construction since the company became a listed one.

Quality is the foundation and life for the brand. With the business growing, the continuous development of the brand, the quality policy for SBS, 'Details achieve quality' is also continuously extending. For SBS, the quality does not only mean the product quality, but also the work quality of every system and department. With the guidance of  the spirit 'Work best to be first ', complying with the highest industry standards, SBS works out the standards of product quality and work system quality, which are beyond customers'requirement ,to guarantee the representative quality of SBS in the zipper industry with excellent product and working quality.

SBS adheres to international quality standards, and sets up strict quality management system. As an international enterprise, SBS is strictly in accordance with Q/IWX004-1999 industry standards; ISO9001/14001 quality and environmental management standards; own the Oeko-Tex standard 100, green and non-pollution demonstration, as well as global universal ITS / SGS test, so that the quality of SBS beyond the customer requirements, becoming a model in the industry. SBS advocates that 'Customer's demand is the basis and prerequisite of all work', each employee was asked to have the concept, that is, "next process is customer", to provide best services for the next process. SBS has the idea that quality is the basic of the brand and value, and pay attention to every detail quality which related to products and customers. For SBS, quality is not only that of products, but also that of materials and services, work quality in each position. SBS always seeks increasing perfection in every detail.

As the focus of market competition, service is an important support for the brand. To serve our customers better, to make the fastest response to their demand, SBS has work out a 'strategic customer service plan.' Not only optimize the customer structure deeply, but also establish personalized marketing strategy, that is 'one customer, one policy.' According to the strategic customers'attributes and requirements, SBS has developed a specified service standards and service criterion documents, on the purpose of providing faster and more comprehensive, personal service to customers.

The healthy growth of the brand bases on the excellent management. Successful brand benefits from excellent management, which should always be updating and developing. SBS, in 2010, a 'management improving year', the management improving has been put on the top agenda. First, the production system has fetched in excelsior manufacturing. Within all the management departments, SBS sets to introduce advanced management methods and technologies, starting from internal management of systems and departments, focusing on the basic level and weaknesses of management. In order to improve the overall management level, and improve the management, the company practises the internal power hard, grasp the basic functions, procedures, primary team, workshop, team, appropriate skills and  job setting, make the staff have good values, work attitude, loyalty, and responsibility, security awareness, cost consciousness ,better the infrastructure audit mechanism.

The mission of SBS is, 'Make SBS a world famous brand.' The main business philosophy of SBS, which reflects the mission, is embodied three 'for' and three 'character'- three 'for' that is 'create value for customers, opportunities for employees, wealth for shareholders.' With the market-economy, enterprises must not only find the source of value creation, but also attract significant customers, employees, partners, to make them participate in value creation process, in the way of sharing values, and only time will witness brand. Three 'characters' means 'morality, quality, taste,' the most basic is morality-building, which requires companies to persist in honest management .The most basic elements of continuous business are ideas from employees and the integrity from the clients. The quality-construction means the products should be approved by the customers in and abroad, including the quality of products and services. Taste-construction requires the company to improve the taste of enterprise and also the products. Concerned about the products and technologies, paying attention to the market and brand, the enterprises should never do anything, which success to quickly.

Only the technological innovation can ensure the vitality of the brand. All along the 20 years, SBS always extends to the high end of zipper industrial value chain, through continuous technological innovation, taking independent innovation as the driving force. On the basic of introducing foreign equipments, SBS command the key rowing technology for metal zippers through independent research and development, becoming a very few  manufactures who are capable of producing high precision metal zipper, changing the situation that the market of high-grade metal zipper is a monopolized by foreign giants for a long time . SBS is the national standard of zipper and become the group leader, who set the industry standard, due to the advanced technology. SBS invest more and more money to R & D every year, and establish the first Postdoctoral research station in the zipper industry, there are a number of postdoctoral work in the company. SBS also co-founded the first domestic SBS Zipper College with Huaqiao University, and trained a large number of grass-roots manage staffs, and many professional talents. Long-term and continuous technical inputs ensure SBS to have an international leading level in product quality and R & D power.

SBS has set up the China zipper technology research centre. It adopts the model of the self-research, seeking cooperation from outside and together-develop with the backward client. It makes out many technological results depending on the unique research institute in the China zipper industrial--National Grade Enterprise Technology Centre and National Patent Working Communication Station, etc. : In 1992,SBS became the first company to set up a mould company in the zipper industry, reducing the dependence on foreign 's the core technology; In 1993, SBS successfully took a lead in developing the Invisible Zipper, which is program named National Grade Star Plan ; In 1994, SBS made out the Double Frame Zipper, strengthening the folding strength double times; Meanwhile, SBS early or late developed the domestics leading new products--the big plastic zipper,the tiny plastic zipper, the hexagon-teeth metal zipper and the waterproof zipper, etc.; rebuilt the equipment--the auto-lock slider assembling machine and the invisible slider assembling machine, etc.; self-developed zipper simulation design system , which shortens the development period of normal zipper from one month to 3 days, mostly decreasing the production cost.

Since the establishment of SBS, we always pay much attention to the intellectual property rights. Our special intellectual property rights department is set to search for, apply for, protect and exchange the patents. As the only small and middle enterprise, which is selected to be the experimental unit of the state in Fujian province, we combine the intellectual property with the mission and development strategy of our company, with the competition of the zipper industry, with the advantages of our company those are beneficial to increase the profit and strengthen the competitiveness. By adopting the measures of perfecting the intellectual property mechanism, constructing the intellectual property database, strengthening the intellectual property advertising training as well as studying and setting down the enterprise intellectual property strategy, we have a all-round improvement on the level of intellectual property creating, using, protecting and managing. We early or late develop more than 150 kinds of new products with owning independent intellectual property, self-developed more than 360 equipments, owing 3 items of national invention patent and 60 items of practical new style patent. Just in 2009, we applied for 18 items of patent and became the working flowing station of national grade enterprise patent. All this bring a great vitality to SBS brand.

Due to the series of continuously efforts on the way of the brand construction, SBS have obtained good product quality, great after service as well as excellent manage results, finally win the client's acceptance and trust, and achieved the statue of industry representative brand .The excellent brand is the foundation of client's trust as well as the tool of improving the competition power of enterprise. In order to achieve the common mission 'Make SBS a the world famous brand', to create more value for clients, every SBS member will keep on to spare no effort to contribute physical and mental strength to the accumulation of SBS brand value.